CASE #4

UI & UX Design

logo_final_bile

client

Mo Mussil

(Personal fitness trainer)

project length

3 months

(set by agreement with the client)

objective

Web development

(complex website including various functionalities)

Requirements

Business overview

MoMussil is a business name of Monika Musilova (personal fitness trainer located in Prague) offering services in person as well as paid online courses.

Requirements
  • dynamic site 
  • online content available for purchase
  • payment gate
  • pricing table comparison
  • account creation
  • registration, login, logout
  • mobile optimisation
  • SEO

Development

Wireframes

The initial blueprint of the design allowed for an exchange of ideas with the client, that followed by development. The wireframes reflected the user journey especially given the availability of online courses. Course pages were put at the forefront of design since they represent the main paid elements of the site. 

Development

SEO-friendly font, as well as colour palette, were selected in accordance with an already established client’s logo. Existing material such as videos, and photos, were utilised and repurposed for the website. As per client’s request, the objective was to create a simple, yet informative and intuitive site offering a clear user experience.

Tools
  • WordPress CMS
  • Stripe payment gateway
  • LifterLMS
  • WooCommerce
  • Akeeba Backup

Post-development

Summary

The complete site was tested on mobile, tablet, and desktop to assure the correct appearance and functionality across all the main devices. Furthermore, the site was tested against 4 main colorblindness diseases to provide a good user experience also to those, with visual impairment.

Wrap-up

The project officially lasted for 3 months, however additional cooperation with the client is ongoing, related to a further email automation system.

supporting documentation

Wireframe

Sitemap

User Personas

  • graphic designer
  • located in Prague
  • eats Fast Food regularly as a result of a busy work schedule
  • likes to meet new people
Andrea
22 years old
  • mum on a maternity leave
  • located outside Prague in Czech republic
  • has a celiac child
  • likes to exercise
Jane
40 years old
  • financial consultant
  • located in Slovakia
  • hybrid work style (70% online, 30% in the office)
  • travels a lot for business purposes
Robin
31 years old

Project Gallery

Colour palette