(physiotherapy studio and reconditioning and preventive exercise)
(set by client)
(clear and simple informative website)
Plan B is a private facility providing services in the field of physiotherapy, health, reconditioning, and preventive exercise. The facility is based in Prague, Czech Republic.
As a new business, Plan B needed a website to advertise its services and raise awareness of its brand.
The management of Plan B contacted me after a previous bad experience with another web designer, who misunderstood their needs and the business objective.
Clear visualisation of the project. A wireframe is the first real process for a project. It turns abstract ideas into something tangible and allows for content development to be more effective.
The development itself followed after the client’s approval of the wireframe and explained functionalities of the website. Additional elements, such as icons were designed to highlight the main features of the services, and make content more digestible.
Mobile optimisation is ensured and applied in the last development stages when individual content elements have a firm place within the site. Given the increase of internet users on mobile devices and Google’s SEO policies, this step is one of the most crucial points of the whole development process.
Basic SEO settings were put in place and kept in mind throughout the development stage. Starting from permalink creation, image optimisation, and content adaptation (heading, titles, avoiding duplicate content) all the way to testing page loading speed and sitemap creation.
The functionality of the website on various devices was performed. Furthermore, the client ensured to make a final spell check and approved the site for publishing.
The whole process from the first client meeting until the handover of the website and supporting documentation including website credentials took 4 weeks, successfully meeting clients’ request.